In 2007, [lastfm link_type=”artist_info”]Peter Frampton[/lastfm] starred in a TV commercial for Geico insurance…now he’s back on your TV pushing something else:

Peter’s featured in a new ad for the Buick Verano.

Dubbed “Life’s unexpected pleasures,” the leader of a bar band is seen telling his audience, “Our guitar player is sick. We found a replacement. Mr. Peter Frampton.”

Frampton then walks on, says, “Hello Dale’s Roadhouse” and plays the opening lick to “Do You Feel Like We Do.”

Frampton’s 35th anniversary Frampton Comes Alive tour continues on the road. No word on if they’re driving Veranos to the gigs. Video: Buick Verano car spot with Peter. ~JZ.

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