By Blake Powers

Glamour reports PepsiC0 CEO Indra Nooyi recently said the company was going to introduce a “lady friendly” version of Doritos.

The new female-friendly Doritos will be less messy and quieter.

Nooya says women “don’t like to crunch too loudly in public. And they don’t lick their fingers.”

The new “lady friendly” Doritos will have new packaging, making carrying in a purse, easy.

Here are some samples of social media reaction.

Now word out according to the NY Times, is that PepsiCo insists… the whole thing is a misunderstanding.

“The reporting on a specific Doritos product for female consumers is inaccurate,” the company said in a statement. “We already have Doritos for women — they’re called Doritos, and they’re enjoyed by millions of people every day. At the same time, we know needs and preferences continue to evolve, and we’re always looking for new ways to engage and delight our consumers.”

A spokeswoman for PepsiCo CEO Indra Nooyi was asked what was meant by “snacks for women that can be designed and packaged differently.”? The spokeswoman said, “I can’t yet give any more details beyond what Indra relayed in the podcast.” She also said, “However, I will be able to in a few months.”

Hmm? Will PepsiCo seize the moment and truly release “lady friendly” conveniently packaged Doritos? Think their marketing department is having meetings about this?

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